Opened in 2022 ahead of the FIFA World Cup, 3-2-1’s gift shop is a must for sports fans of every kind, with memorabilia, souvenirs, and exclusive merchandise inspired by the legacy of sport and the Olympic Games. From sportswear and apparel for UEFA clubs to local football teams, official F1 merch, books, toys and board games, to vintage Olympic poster prints, the product range captures the spirit of the sporting events and disciplines that are woven into Qatar’s cultural fabric.